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Your buyers are using AI to find and evaluate vendors every day. The only question is whether your business is the answer it provides.
Trusted by Some of the Biggest Names in IT.
The New Reality.
of decision-makers now use AI tools like ChatGPT, Copilot and Perplexity to find and assess potential suppliers.
of those users trust the recommendations they receive.
of the buying evaluation happens before a buyer speaks to any vendor.
IT buyers are using AI tools to discover and evaluate potential providers throughout the buying process. It’s important to consider what AI says about your business.
What this means for B2B Technology Businesses.
Buyers no longer need to land on your website to learn about your business. AI tools allow them to get the exact information they need more easily and quickly.
Many of the IT businesses we audit are not being recommended by AI. They are the leader in their industry for their core service. However, competitors are being recommended. Creating a potential business risk.
Information is no longer a scarce resource; decision makers don’t need to provide their contact information for generic guides. The old marketing playbook is producing diminishing returns.
Google still matters. But the businesses winning in 2026 understand that search is no longer one channel. It is an ecosystem. Google. AI tools. Social search. Each one is a door your buyers might walk through. We make sure every door leads to you.
B2B Technology businesses are losing deals to competitors being recommended by AI tools instead of them.
An AEO agency changes that. By building the content, authority and digital architecture that AI tools trust, we ensure your brand is present at the moment your buyer is forming their view of the market.
Become Visible
How We Help Businesses Discover You.
Every AEO programme starts with a deep understanding of how your buyers search, what questions they ask and how AI tools currently perceive your brand. We align your AEO strategy around your positioning and value proposition before a single piece of content is created.
We build the content AI engines trust and recommend. AEO-optimised blogs, long-form guides, listicles and landing pages, all written to answer the specific questions your buyers are asking AI tools right now.
Your website needs to be structured in a way that AI tools can read, interpret and trust. We optimise your site architecture, on-page content and technical foundations to support AEO performance.
AI tools recommend brands they trust. Trust is built through third-party authority signals, mentions, citations and references across credible external sources. We build that authority systematically, month by month.
We track every citation, every recommendation and every lead your AEO programme generates for your pipeline.
We're a multi-award-winning B2B technology marketing agency, and we exist to turn what you know into the reason people choose you.
Not rankings. Not impressions. The things that actually matter:
Software is a dynamic and ever-changing sector. At SP Marketplace, we know Visibility Wins get that, which means we continue to partner with Visibility Wins who’ve become part of the SP Marketplace family as we grow our business through lead generation to new customer acquisition.
Early citations appear within the first three months. The compounding effect becomes significant from month four onwards.
SEO puts you in front of buyers searching on Google. AEO puts you in the answers AI tools give when buyers ask who to trust. You need both. We build both.
Even if you don't rely on inbound, your buyers are using LLMs to research and compare vendors throughout the sales cycle. What AI says about your business shapes deals you're already working on, so it pays to manage how you show up.
We use a proprietary tracking tool that measures how often your brand is recommended in AI tools, the sentiment of those recommendations, and how visibility translates into branded search growth and inbound leads.
Not necessarily. We work with what you have and improve it over time. If there are structural issues limiting performance, we'll tell you and give you options.
Most SEO agencies are still optimising for a search landscape that's changing rapidly. We build for where buyers are going, including AI recommendation engines that traditional SEO doesn't touch. If you have existing SEO activity, we can work alongside it or take it over entirely.
Build Demand.
Grow Pipeline.
Our services turn your IT expertise into visible, compounding growth.
Our proven Visibility Wins solution builds trust, authority and pipeline.
Position your people and your business as the go-to experts in your space.
Smart conversations, sharper targeting, predictable pipelines
