GIGAMON - Visibility Wins

CASE STUDY: GIGAMON

Building executive and corporate brand visibility across EMEA.

What Gigamon needed.

To raise visibility across EMEA, strengthen engagement with enterprise buyers, and build a stronger market presence through both executive and corporate brands.

The Challenge

Limited visibility with key decision-makers across EMEA

Need to strengthen both personal and corporate brand presence

Difficulty standing out in a crowded cybersecurity market

Customer Snapshot.

Cybersecurity | EMEA | Enterprise Buyers

Engagement: Executive Brand + Corporate Brand

What We Did.

Executive Brand

Positioned key leaders as credible voices in the cybersecurity space
Helped them connect with their audience through relevant insight and consistent engagement

Corporate Brand

Strengthened Gigamon’s presence across the right channels. Aligned messaging to ensure the business showed up clearly, consistently, and credibly in market

The Result.

Stronger engagement with enterprise buyers across EMEA, pipeline growing by 213%

38% increase in Tier 1 engagement

Greater visibility and credibility for both leadership and brand

VW have a structured and scalable approach to market growth and awareness, enabling consistent engagement across our target markets. The team works hand in hand with us to deliver our objectives and bring fresh insights to help us stay ahead of the competition.

Chris Hayward, EMEA Marketing Director

Closing Line.

A joined-up executive and corporate brand approach that helped Gigamon strengthen visibility, build credibility, and engage the right audience across EMEA.