RENAISSANCE - Visibility Wins

CASE STUDY: RENAISSANCE

Building market influence, visibility, and pipeline through a fully integrated growth engine.

What Renaissance needed.

To connect with every CISO and senior IT leader in Ireland, build trust through insight, become the cyber answer and turn that engagement into a consistent pipeline and growth.

The Challenge

Market Connection

Limited direct engagement with senior security and IT decision-makers

Credibility & Visibility

Need to build trust at scale and show up consistently in the right places

Commercial Impact

Turn engagement into a real pipeline, partner growth, and measurable outcomes

Customer Snapshot.

Cybersecurity | Ireland | CISOs & Senior IT Leaders

Engagement: Executive Brand + Corporate Brand + Lead Generation + Visibility

What We Did.

Brand

Built the profile of Michael and the Renaissance team, connecting them directly with CISOs and senior IT leaders through insight-led engagement.

Lead Generation

Turned that engagement into qualified conversations and pipeline through targeted outreach and multi-vendor campaigns.

Visibility

Raised Renaissance’s presence across digital channels and AI search, helping them show up where buying decisions begin.

The focus was simple: Show up consistently, add value, and turn conversations into opportunities.

The Result.

Direct engagement across Ireland’s CISO and senior IT community 20k+ community

30% year-on-year growth driven by consistent pipeline and engagement

Built and scaled Cyber Expo Ireland, now the leading cybersecurity event in the country

Visibility Wins’ impact has exceeded all of our expectations. Now 7 years on, Visibility Wins are an intrical part of the Renaissance team as a fully managed outsourced service. Their professionalism and deep understanding of the IT and cyber security marketplace makes this partnership invaluable.