About
SP Marketplace

Since our foundation in 2012, SP Marketplace remains a California based, boutique provider of business applications that sit on top of SharePoint in the Microsoft Cloud. We deliver our products and services globally to both the private and public sectors, including not-for-profits.  This presents us with a challenge – how to acquire new customers from a potential global outreach. We had two options: 1-Hire and train more internal resource, or 2- Work with a best-in-breed partner.  Therefore, in Mid 2023 we undertook an excise to find a partner who didn’t just understand our business, but the market we operate in. We talked with potential companies in the UK, Ireland, United States and Canada but from our first meetings with Visibility Wins, we saw (and felt) their passion and deep understanding about us, and our growth challenges.

We’ve now been working with Visibility Wins since late 2023 and since day-one we’ve felt they’ve become an extension of our own team. David and Edel, including the entire team allocated to our account have taken the time to understand the core messages that make our products unique. They then added their intimate knowledge on how to execute multi-channel campaigns, including the education of our potential customers, towards our product offerings.

Today, 70% of IT decision-makers use AI tools to discover suppliers, and only the businesses AI trusts get recommended. At SP Marketplace, we partner with Visibility Wins, now part of our family, to ensure our brand appears where buyers are forming their choices. This approach drives measurable lead generation, accelerates new customer acquisition, and keeps us visible in an AI-first market.

Graeme Campbell , Commercial Director